Case Study
E-commerce Redesign
Modernizing the checkout flow for a heritage retail brand.
Client
Coastal Retail Co.
Date
2024
Role
Lead Full-Stack Developer
Category
E-commerce
Overview
The project focused on rebuilding a legacy e-commerce platform into a high-performance, mobile-first experience. The result was a 40% increase in mobile conversions and a 25% reduction in cart abandonment.
40%
Conversion Lift
25%
Lower Abandonment
2.3s
Avg. Load Time
Scope // Deliverables
- Art Direction
- Web Design
- Strategy